What is hotel marketing & why is it so important?
Ask any hotel owner what their goal is and they’ll tell you they wish to make themselves known and increase their business volume. Hotel marketing refers to the initiatives aimed for building brand awareness and generating hotel revenue. Hotel marketing efforts generally include print and digital collateral that target former guests while also attracting new clientele.
In order to get ahead and stand out in the competitive job market, it is essential to understand ‘What is hotel marketing?’ & ‘Why is it so important?’
Hospitality owners must understand than rather than promoting the goods they have to offer, they must focus on creating the right feeling in the guests. This is because the hospitality industry is mostly made up of tourism and other experiential services, a consistent brand identity is also very important. The main goal is not to generate one time guests but repeat customers who will always be happy to visit the hotel again and again.
It is wise to consider these strategies for your hotel brand success – Research – What are the factors that guests look for while booking hotels? This forms the basis of your research. One should also tackle into account customer reviews, rival brand strategies, recent trends in hoteling, location, perks, innovative concession schemes etc.
Awareness – If you’re not online, you don’t exist! Get noticed by prospective customers looking for products and services by creating engaging and educative website. Boost your online presence with social media marketing. Promote your innovative schemes across various social networking platforms, radio and TV for better ad coverage.
Promotion – Do you come across vouchers offered by brands with special discounts or privilege memberships or other lucrative incentives? That’s called promotion. It’s a smart strategy to attract a large number of customers within a short period of time.
Relationships – An ideal hotel not just gather customers but retains them as well. Many hotels introduce loyalty programs that reward customers who keep coming back to avail their services. These specialized memberships and incentives are promoted through word-of-mouth and social media.
With the passage of time and technological advancements, it is imperative that hotels adapt to the ever-changing market dynamics.
Your hotel needs a thorough and strong keyword planning. Search Engine Optimization tools and analytics will help you come across relevant search terms and queries which in turn drive traffic to your website. It also helps in gathering qualitative leads.
Social Media Marketing
You can create, optimize, modify and improve the content in the forms of vibrant visuals, catchy slogans, witty correlations, memes, etc. Earn a huge fan following and increase tour business prospects within no time!
Keep your trusted customers updated on latest additions to your USPs, services, incentives and attractive schemes through personalized emailers.
Boost your hotel business with Lekhwar Hospitality. Lekhwar Hospitality is one of the leading hotel consultancies in India offering affordable hotel marketing services in India.