Resort Revenue Management For 2021

Resort Revenue Management For 2021

After a turbulent spate with the global corona pandemic, the world is slowly returning back to normal. The global pandemic also bought with it revolutionary changes in technology and trade with numerous businesses going digital. This is the golden era of IoT which dominates even the most trivial aspects of lifestyle. 2021 is witnessing tremendous evolution in business, scientific advancements technology and education. Needless to say, even the hospitality industry is up for a major makeover. To gain a maximum market share it is essential to position your resort, hotel, restaurant or hospitality chain in an effective way.

Being a resort owner, you might want to consider key strategies to boost your business and have a competitive edge.

Provide a better booking experience – Research suggests that up to 80 per cent of hospitality set up’s OTA guests would have visited their website at some point. Your resort must have a responsive, dynamic and search-engine friendly website that encourages guests to book directly instead of OTAs instead. Lekhwar Hospitality is a leading resort consultant in India that can help you get a digital marketing makeover! Our team of expert consultants can help divert the majority of traffic to your site. Witness skyrocketing bookings through easy communication via live chat, seamless booking process etc.

Rival or Competitor Analysis – How have rival resort brands overcome the aftermath of the pandemic? How well have they built their consumer experience strategy? What are the positive lessons your brand can learn from competitors? A rival analysis is not just about monitoring prices. You need a really good understanding of their entire offers, inclusions, length of stay, rate evolution, etc.

Automation Process – It will take only a little investment but multilayered benefits if you deploy IoT based technology to your resort. Right from low power consumption rooms and washrooms, solar or wind energy powered ambience, smart control booking and hoteling systems you can bring in any amount of advancement to your resort. A through revenue management system empowered by AI, Big Data, Data Science & analysis can give you some telescopic insight not just into market behaviour but pricing and demand as well. It will also be provided in an easy to consume, highly visual format.

Use these valuable tips for your Resort Revenue Management For 2021. Also to keep your repeat customers coming back for more, lay emphasis on new and improved cleaning protocols or how you are ensuring a safe guest experience in all your campaigns.

What is hotel marketing & why is it so important?

What is hotel marketing  & why is it so important?

 Ask any hotel owner what their goal is and they’ll tell you they wish to make themselves known and increase their business volume. Hotel marketing refers to the initiatives aimed for building brand awareness and generating hotel revenue. Hotel marketing efforts generally include print and digital collateral that target former guests while also attracting new clientele.

 In order to get ahead and stand out in the competitive job market, it is essential to understand ‘What is hotel marketing?’  & ‘Why is it so important?’

Hospitality owners must understand than rather than promoting the goods they have to offer, they must focus on creating the right feeling in the guests. This is because the hospitality industry is mostly made up of tourism and other experiential services, a consistent brand identity is also very important. The main goal is not to generate one time guests but repeat customers who will always be happy to visit the hotel again and again.

 It is wise to consider these strategies for your hotel brand success –  Research – What are the factors that guests look for while booking hotels? This forms the basis of your research. One should also tackle into account customer reviews, rival brand strategies, recent trends in hoteling, location, perks, innovative concession schemes etc.

 Awareness – If you’re not online, you don’t exist! Get noticed by prospective customers looking for products and services by creating engaging and educative website. Boost your online presence with social media marketing. Promote your innovative schemes across various social networking platforms, radio and TV for better ad coverage.

 Promotion –  Do you come across vouchers offered by brands with special discounts or privilege memberships or other lucrative incentives? That’s called promotion. It’s a smart strategy to attract a large number of customers within a short period of time.

 Relationships – An ideal hotel not just gather customers but retains them as well. Many hotels introduce loyalty programs that reward customers who keep coming back to avail their services. These specialized memberships and incentives are promoted through word-of-mouth and social media.

 With the passage of time and technological advancements, it is imperative that hotels adapt to the ever-changing market dynamics.

SEO

Your hotel needs a thorough and strong keyword planning. Search Engine Optimization tools and analytics will help you come across relevant search terms and queries which in turn drive traffic to your website. It also helps in gathering qualitative leads.

Social Media Marketing

You can create, optimize, modify and improve the content in the forms of vibrant visuals, catchy slogans, witty correlations, memes, etc. Earn a huge fan following and increase tour business prospects within no time!

Email Marketing

Keep your trusted customers updated on latest additions to your USPs, services, incentives and attractive schemes through personalized emailers.

Boost your hotel business with Lekhwar Hospitality. Lekhwar Hospitality is one of the leading hotel consultancies in India offering affordable hotel marketing services in India.

8 Ways To Reduce Your Hotel’s Kitchen Costs

8 Ways To Reduce Your Hotel’s Kitchen Costs

 Many hotel chains and hospitality set up owners approach us to reorganize their hotel revenue management system. So here’s an article from the top hotel consultants in India, bringing you cool 8 ways to reduce your hotel’s kitchen costs.

 #1 Analyse the hotel kitchen data

A generic picture about your spending, hidden costs and savings is always good for the health of your hotel revenue management. To gain visibility of the overall spending situation it is essential to gather statistics around daily takings, expenses and costs of goods, staff rosters etc. Next step is to observe whether the wages and cost of goods outweigh profits or not.  Look for the patterns that help you deduce the ins and out, swings and roundabouts of busy periods, all those quiet patches and how much wasted food returns on plates.

#2 Cross Train Your Staff

Did you know that cross-training your staff can provide an effective solution to seasonality, demand variability, and labour shortage? Apart from increasing shared knowledge and transparency in all departments, cross-training also subsequently leads to better service quality and productivity.

#3 Smart Control Systems

Replacing obsolete ACs, thermostats, lighting and kitchen equipment with automation controls is the best solutions. Reduce your power bills with occupancy controls in hotel dining areas, kitchen and rooms that consume less electricity.  Studies suggest that these can save to save between 12 and 24% in heating and cooling energy.

#4 A systematic labour management system

Adequately staffed kitchen with proper shifts and cross-trained personnel can double the productivity of your hotel. What’s more, it saves up to 40% of your expenses otherwise required for infrastructure and hiring together. Another valuable tip is to use a suite of smart tools that help your hotel control labour costs. One can save anywhere between 40-60% based on how effectively the hotel labour management system.

#5 Strategically design your menu

Lekhwar Hospitality is one of the leading hotel revenue management experts in India offering a systematic infrastructure. This helps clients effectively breakdown each dish by ingredient cost and supplier percentage, plus it incorporates supplier codes and recipe instructions. The biggest advantage of this smart system is the full control and visibility thus helping respective managers to monitor expense, savings and allocate funds.

#6 Zero Food Waste Policy

Face it. If you want larger profits, then you must reduce food wastage. Many hotels swear by this success mantra. Your head chef is the greatest pillar of support. However, it is important to note that while creative flair and innovation in cooking is essential for the head chef, he or she must not indulge in the excess ordering of food material supplies. Above all the food prepared must be excellent and always garner appreciation from the guests. Food experiments should not lead to people leaving it untouched. Another important thing is regular, quick and efficient stocktake to ensure there is no theft, misplacing or wastage happening.

#7 Classify Your Dishes

What are the most popular food items people always go for? What are the new and innovative dishes that can quickly steal guests’ hearts? Do popular food items need unique ingredients or can they be replaced with healthier alternatives? Classify your menu according to the most popular, economical, healthy, least popular, exotic varieties etc. This will help you a great deal in managing your hotel kitchen costs.

#8 Pre-planned Menu Engineering

Being the best hotel consultancy in India, our menu engineering experts have helped numerous hotels, motels and resorts across the nation, save large expenditures with our ready-to-implement commercially structured food and beverage solutions. A strategic menu planning results in a well-balanced menu and smooth operations. Not to forget many hotels have witnessed almost 200% boost in sales and performance.

Get in touch with Lekhwar Hospitality, the top hotel consultancy services in India for quality service and affordable rates.

What is Restaurant Consulting?

What is Restaurant Consulting?

It can be defined as a professional relationship where a restaurant business expert oversees & implements necessary steps to ensure smooth functioning, long-term growth and stability, along with the brand establishment of the restaurant.

Did you know that two out of every three restaurant operators statistically need professional assistance?

Lekhwar Hospitality is one of the leading restaurant consultants in India offering flexible and affordable services. Are you about to launch a new restaurant? Are you grappling with stalemate concepts which are no longer bearing fruit? Planning for an overall renovation of your restaurant? Be it feasibility study or a well-devised strategy, our business experts put your needs first and offer you personalized services based on the pain-points, challenges and shortcomings. The result – long-term sustainability with steady growth.

We have over a decade of experience working with clients of all types and size. We enjoy a pivotal position of trust with customers across various industrial as well as organisational verticals. As the best restaurant consultants in India, our team of experts help you not just to make your restaurant venture a success or run it smoothly but implement long-term reinforcements to ward-off fatal mistakes, which can lead to restaurant closure. Armed with diverse experience in the industry, and unrivalled expertise, we guide you with –

• Brand concept and format creation
• Setting up proper and viable locations
• Right property selection for your restaurant
• Enabling smooth hiring and training of your staff
• Menu development, menu engineering, and menu pricing services
• Financial planning & accounting services
• Restaurant architecture & design services

One o the most important components of running a restaurant business smoothly is financial planning. Our restaurant consulting experts analyze the performance of the restaurant on the parameters of Profit & Loss, Cash Flow Statement, Cost of Sales, and Cost of labour. After circumspection and detailed assessment of data, they help you establish systems and structures to keep the restaurant performing.

Lekhwar Hospitality offer an array of services such as –

• Brand and Concept
• Hiring and Training
• Menu Design
• Restaurant Design
• Restaurant Finance Planning
• Social Media/Marketing

If you’ve been grappling with stopgaps and bleak business or you are about to venture into a restaurant business, it is time for experienced professional guidance. Enhance, upgrade and improve your business with Lekhwar Hospitality.